color me confused

[somedaybitch]

so is there a data-driven reason that Skiffy *still* thinks their core audience is male?

or, by "core audience" are they referring only to the audience that consumes their saturday nite drivel [all due respect, Doc.;)]

it still seems to me, although admittedly my evidence is wholly anecdotal, that the "core" audience is female.

thoughts?

Comments

[cretkid.livejournal.com]

Sci Fi wouldn't know a business plan if it bit them on the ass.

And Tin Man was a 3 part mini series, NOT 4 parts (turds can't even be bothered to read their own press?????)

What's most annoying is that they've ALWAYS assumed their core audience is 18-40 and male (as well as living in the basement of their parents' home, wearing the same t-shirt 5 days in a row and thinking showering more than twice a week is a precious waste of water).

The saturday night drivel is exactly that, though fun to MST3K ... and no doubt I will watching "Rock Monster" and pimping it to my class if only so they will understand why my eye is twitching the following week.

Meanwhile, my doppleganger and I are contemplating teaching our respective classes by speaking only in cliches, or Monty Python quotes and staging a mock argument in front of prospective students/parents of said students about the definition of white (physics: all color; biology: absence of pigmentation). WE, professional women with an interest not only in science but fantasy and fiction as well, with a knowledge base of esoteric movies and the ability to line quote entire scenes if not entire plots...

and with Sci Fi saying they're happy with keeping their 'core' audience of 18-40 year old males... yeah, fast way to alienate the a good deal of your potential and uncounted audience.

[wishkey.livejournal.com]

They really are idiots.

(That should be their slogan.)

[arthurfrdent.livejournal.com]

the question is, do advertizers know how to market to the goils who make up the core audience? I think the demos are made up as much by the advertizing buyer, as the network...

Skiffy is probably terrified that they won't be pegged as that young manchild demo, because, then what're they going to sell?

[thevaliumsofalj.livejournal.com]

I'm thinking what he's thinking... we're not in the tradition demos of people they're comfortable advertising to. I think that they think we're different from other women that watch soap operas, mainsteam tvs, the lifetime channel or things like HGTV or Food Network. Which is wrong, because we DO watch any variety of those things.

[raincitygirl.livejournal.com]

Besides, let's face it, BSG Season 3 was most definitely a soap opera. Admittedly, there were spaceships in it, but a soap nonetheless.

The perception seems to be that young males are a valuable demographic because they have more disposable income (not necessarily more income altogether, but less likely to have mortgage payments etc). Which I daresay is true. But, while adult women don't seem to be a particularly valued demographic by advertisers, they probably ought to be. I know more women than men who spend money on techno toys, so that's certainly no longer an exclusively male preserve. What's more, a lot of the sci fi fans I know on LJ are married or living with a male partner, and I'd say women's choices tend to have more of an impact on household purchases than men do. So they may not make as much money as the men in their age group, but if married, they're more likely to have the final vote on spending that's coming out of both partners' income.

Anyway, you'd think they'd WANT to research this weird/scary demographic of women who watch sci-fi, to understand them better and figure out how to market to them. And if they did, they'd very quickly discover that, as you say, we generally watch the traditionally girly stuff as well.

[arthurfrdent.livejournal.com]

yeah, I was also thinking along the lines of the percentage of stuff that women buy is actually quite high, but then I think that's the rub...

the things adult women buy are so diffuse that, there isn't any one thing to reach critical mass. also? other marketing aimed at women generally turns men off, and this will actually recast the subtle image of the network. It's not like I have to stretch much to realize when I have stumbled into the oxygen network... and everytime I see a commercial for lavender scented tide, I think "oh, great, another stinky laundry detergent. why don't they aim at my niche segment? we'd beat a path to their door..."

actually I have long considered figuring out how to make detergents and fabric softeners that smell like men would like to smell, with a tagline something like: "you wash your own dam* clothes, why do you want them to smell like hers?" or "she doesn't steal your shirts because they smell like a field of flowers, she steals them because they remind her of you..."

heh, I lost a very expensive sportcoat that way once... unfortunately, I didn't get the girl... oops, tangent. :devil:

[somedaybitch.livejournal.com]

actually I have long considered figuring out how to make detergents and fabric softeners that smell like men would like to smell, with a tagline something like: "you wash your own dam* clothes, why do you want them to smell like hers?" or "she doesn't steal your shirts because they smell like a field of flowers, she steals them because they remind her of you..."


you should pitch that to SpikeTv