(no subject)

[somedaybitch]

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.

what does that even mean????????

Comments

[ardaniel]

It means "we can't legally trademark 'sci fi,' so we had to change it."

[thevaliumsofalj.livejournal.com]

exactly!!!

[kernezelda]

It means, "Our stupid idea, let us show you it?"

When I see SyFy, I don't hear "Sci-Fi." I hear Siffy, which is worse than Skiffy, 'cause Skiffy never made me think of a venereal disease.

[kazbaby]

It means they're still idiots who don't know the fanbase worth crap.

[gingerwood.livejournal.com]

It means that they really just don't want to be associated with their fanbase.

This is not news.

[wishkey.livejournal.com]

It means they are developing a brand that represents...well, they don't really know, do they?

http://adage.com/adages/post?article_id=135297

hee

[somedaybitch.livejournal.com]

i *saw* that this morning. made me LOL a lot.

[itsazoo.livejournal.com]

I only just saw this. SyFy is stupid. It makes no sense, like when they show wrestling. SyFy. You can't figure it out. It sounds like a grandpa's name.

It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.

Say again?